What should I do if I receive a counterfeit item?

Asked 6 months ago
If an individual receives a counterfeit item through eBay UK, it is important to take action promptly to address the issue. The first step is to document the item thoroughly. This can include taking clear photographs of the item, as well as retaining any packaging, receipts, or correspondence related to the purchase. This documentation may be useful in resolving the matter. Next, the individual should check the eBay UK policies regarding counterfeit items, as they provide specific guidelines and protections for buyers. Under eBay's Buyer Protection program, the individual may be eligible for a refund if the item is indeed counterfeit. The first course of action is to initiate a return through the eBay platform. This typically involves navigating to the purchase history, selecting the relevant item, and following the prompts to report the issue. It is also advisable to communicate with the seller directly through eBay's messaging system to express concerns and to seek a resolution. Many sellers will want to address any issues to maintain their reputation on the platform. Lastly, if required, one can report the counterfeit item to eBay through the reporting tools available on the site. This step helps eBay to take appropriate actions against fraudulent sellers. For specific details, it might be helpful to refer to the current web page for additional support and guidance.
Adam Goldkamp is the editor / author responsible for this content.
Answered Jun 14, 2025

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