What is the history of Kleenex?

Kleenex, a brand that has become synonymous with facial tissues, has a rich history that dates back to its origins in the early twentieth century. The brand was introduced by the Kimberly-Clark Corporation in 1924, initially as a disposable feminine hygiene product called "Kleenex" to replace cloth handkerchiefs. The idea was to provide a soft, absorbent, and convenient option for personal care. In the 1930s, Kimberly-Clark recognized the potential for the product as a general facial tissue. Marketing efforts shifted to promote Kleenex as a solution for colds and allergies, emphasizing its disposable nature and hygiene benefits. This strategic pivot proved to be incredibly successful, leading to its widespread adoption during the 1930s and beyond. During World War II, Kleenex tissues gained even more popularity, as they offered a sanitary way to maintain cleanliness and personal care during times when resources were limited. The brand continued to evolve, introducing various sizes and styles of tissues, including pocket-sized options and different packaging designs. Throughout the years, Kleenex has also embraced innovation by incorporating features such as lotion-infused tissues and various scents. As of now, Kleenex remains a household name, representing comfort, convenience, and reliability in personal care. By continuously adapting to the changing needs of consumers and maintaining its commitment to quality, the brand has solidified its position as a leader in the tissue market. For further details on the brand's developments and product offerings, looking on the official Kleenex website may provide additional insights.