How can I analyze the results of my press release distribution?

Analyzing the results of a press release distribution is crucial for assessing its effectiveness. Individuals often begin by evaluating the reach of the press release, which can include monitoring the number of publications that picked up the story. eReleases provides various reports that can help users gauge the visibility of their press releases in terms of publication numbers and the prominence of those outlets. Next, one should track the metrics related to website traffic. Often, press releases include links to a company's website, making it essential to measure any increases in web traffic following the distribution. Tools like Google Analytics can be invaluable in determining whether there was a spike in visits correlated with the press release. Moreover, engagement metrics, such as social media shares, comments, and likes, offer insights into how audiences are interacting with the content. It is also beneficial to keep an eye on any changes in brand sentiment, which can be monitored through comments and mentions on social media platforms. Lastly, considering setting up alerts or using media monitoring tools can help track ongoing coverage and conversations regarding the press release long after its distribution. For further information, it might be helpful to visit the eReleases website for resources on analyzing press release performance.