Do I need to have a media list for using eReleases?
Using a media list is not a strict requirement when utilizing eReleases, as the service provides a comprehensive distribution network that includes access to various media contacts. eReleases allows users to send press releases directly to journalists, bloggers, and industry professionals who have opted in to receive such communications. This can significantly increase the reach and visibility of your press release without needing your own curated media list.
However, having a media list can be beneficial for targeting specific journalists or outlets that are particularly relevant to your story. Personalizing your outreach can enhance relationships and improve the chances of getting media coverage. If you do choose to create a media list, it can serve as a valuable addition to your overall public relations strategy.
For detailed information regarding the features of eReleases and any recommendations on best practices for using the service, it may be helpful to refer to the content on their current web page.

Answered Aug 29, 2025
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