What is Ulta Beauty's price matching policy?

Asked 2 years ago
Ulta Beauty's price matching policy allows customers to feel confident that they are receiving the best possible price on their beauty products. Under this policy, Ulta will match the price of an identical item offered by a competitor, provided that the competitor's price is verifiable. This means that if a customer finds the same product at a lower price at a competitor's store or website, they can request a price match at Ulta. It is important to note that specific terms and conditions may apply, such as the requirement that the competitor's price must be for a regular-priced item and that the item must be in stock at both locations. Additionally, the price match may also depend on the availability of any promotions or discounts that the competitor may be offering at the time. Customers should also keep in mind that the price match can only be requested at the time of purchase. Therefore, it is recommended to carry proof of the lower price, such as a printout or screenshot from the competitor's website. For the most accurate and up-to-date information regarding the price matching policy, it is advisable to check Ulta Beauty's official website, where further details and stipulations are provided.
Adam Goldkamp is the editor / author responsible for this content.
Answered Jul 5, 2025

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