How can I tell if my UGG products are authentic?

Asked 4 months ago
Identifying whether UGG products are authentic can be an important consideration for any shopper. First, one should examine the packaging. Authentic UGG products typically come in high-quality boxes that feature the UGG logo clearly and prominently. Additionally, you can look for certain features on the product itself. Authentic UGG boots and shoes often have a soft, genuine sheepskin lining, and the stitching is usually neat and even. Another indicator is the labeling; each authentic UGG product should have a label with a specific style number and information about the materials. Additionally, UGG products are often sold through authorized retailers, so purchasing from reputable stores or the official UGG website can help ensure authenticity. You can also check for a serial number on the sole or inside of the product, as this number can help verify its legitimacy. If you are uncertain, you may want to look for information on the current UGG website, which may have additional resources or guidelines for identifying authentic products.
Adam Goldkamp is the editor / author responsible for this content.
Answered Jul 31, 2025

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