What ad formats are available?

Microsoft Advertising offers a diverse range of ad formats designed to cater to various marketing objectives and audience preferences. One of the most common formats is the text ad, which includes a headline, description, and a display URL. These ads appear in search results and are effective for driving traffic and conversions. In addition to text ads, there are expanded text ads, which provide more space for messaging and can include additional descriptions. Microsoft Advertising also supports responsive search ads, which automatically adjust to show the best-performing headlines and descriptions based on user queries. Another popular format is the shopping ad, ideal for e-commerce businesses. Shopping ads showcase product images, prices, and descriptions directly on search engine results pages, making them highly visible to potential buyers. Microsoft Advertising also features display ads that appear on various partner sites within the Microsoft Audience Network. These can include image ads and rich media formats, which engage users visually across the web. For video content marketers, Microsoft offers in-stream video ads that play before, during, or after video content on partner platforms. There are also native ads that blend seamlessly into the content of the host site, providing a less intrusive advertising experience. In summary, Microsoft Advertising provides an array of ad formats, including text ads, expanded text ads, responsive search ads, shopping ads, display ads, in-stream video ads, and native ads. Advertisers can choose the format that best aligns with their goals and audience to create effective marketing campaigns. For a complete overview of available formats, it may be beneficial to refer to the official Microsoft Advertising website.