How can I adjust my ad settings during a campaign?

Asked 4 months ago
To adjust ad settings during an ongoing campaign in Microsoft Advertising, users can access the campaign management interface within their account. Once logged in, they will find their active campaigns listed in the dashboard. Selecting the specific campaign they wish to modify will open a detailed view, where various settings can be adjusted. Users can change several parameters, such as the budget, ad scheduling, targeting options, and bid strategies. For example, if you want to increase your budget due to positive campaign performance, you can do so by navigating to the budget settings. Similarly, if you notice that certain hours of the day yield better results, you can adjust your ad scheduling accordingly. It is also possible to add or remove keywords, change ad copy, or pause certain ads while keeping others active. Additionally, if there are specific demographics or locations that need to be targeted or refined further, these adjustments can be made with ease. Please note that changes to campaigns may take some time to reflect, and it is always wise to monitor the performance closely after making adjustments. For further details on these processes, users may refer to the relevant sections on the Microsoft Advertising website.
Adam Goldkamp is the editor / author responsible for this content.
Answered Aug 13, 2025

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