How does Instacart work?

Asked 2 years ago
Instacart is a grocery delivery and pickup service that connects customers with personal shoppers. To begin using Instacart, a customer must first create an account on the Instacart website or mobile app. After logging in, the customer can enter their zip code to see a list of available grocery stores in their area. Once the desired store is selected, customers can browse the store’s inventory online. They can add items to their virtual cart, much like shopping in a physical store. This selection can range from fresh produce to household essentials. After completing the shopping list, the customer will have the option to choose a delivery window, which can vary from same-day delivery to scheduled times in the future. After placing the order, a personal shopper is assigned to pick the groceries. The shopper selects items based on the customer's preferences, ensuring that substitutions are available if a chosen product is out of stock. Customers have the ability to communicate with their shopper through the app, allowing for real-time updates or questions regarding the order. Once the groceries are gathered, the shopper delivers the order to the customer’s doorstep, or the customer can opt for a pickup at the designated store. Payment is processed securely through the app, which allows for flexibility with payment options, including credit cards and payment through mobile wallets. Instacart aims to streamline the grocery shopping experience by making it convenient and efficient for users to access a variety of products from the comfort of their homes. For further details, one may look on the Instacart website for additional information.
Jeff Whelpley is the editor / author responsible for this content.
Answered Jul 3, 2025

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