What reporting features does Bing Ads provide?

Bing Ads offers a comprehensive set of reporting features designed to help advertisers assess the performance of their campaigns and make data-driven decisions. Advertisers can view various metrics that provide insights into how ads are performing, including impressions, clicks, conversions, and cost. One notable feature is the customizable reporting tool, which allows users to create reports tailored to their specific needs. Advertisers can segment data by time, geography, device, and audience demographics for a more granular analysis. Furthermore, Bing Ads supports automated reporting, enabling users to schedule and receive reports on a regular basis without manual intervention. Another significant aspect of the reporting tools is the integration with Microsoft Excel, which allows for advanced data manipulation and analysis. This capability makes it easier for users to identify trends and optimize their advertising strategies. Users can also leverage visual data representations, such as graphs and charts, to quickly understand campaign performance at a glance. For more detailed information, it is advisable to explore the Bing Ads website, where current resources and documentation can guide users in navigating the extensive reporting capabilities offered.