What is the approval process for Bing Ads?

The approval process for Bing Ads is designed to ensure that ads meet specific quality and compliance standards before they are published. Firstly, when an advertiser submits an ad, it undergoes an automated review. This initial evaluation assesses the ad's content, keywords, and targeting configurations to check for policy violations. Common issues that may lead to disapproval include misleading claims, adult content, and violation of trademark policies. If the automated system deems the ad compliant, it will be approved and made live. However, if the ad is flagged for any reason, it will be sent to a manual review team. This team will evaluate the ad based on Bing Ads policies and guidelines. The review process typically takes less than one business day, but it may vary depending on the complexity of the issue in question. Advertisers will receive an email notification regarding the ad’s approval status, whether it is accepted or rejected. If an ad is disapproved, it is important for the advertiser to review the specific reasons provided and make the necessary adjustments before resubmitting. For additional details regarding the approval process, it is advisable to check the current Bing Ads help documentation or customer support section for the most accurate information.