What is the process for submitting a new product idea to American Girl?

Asked 5 months ago
Submitting a new product idea to American Girl is an exciting endeavor for those who are passionate about the brand. However, American Girl typically maintains strict guidelines regarding the submission of new product ideas. It is important to understand that the brand largely focuses on original concepts developed internally and does not accept unsolicited ideas or proposals from outside sources. This practice is common among many companies to avoid potential legal issues and conflicts. If you have a creative idea, it is advisable to conduct research on American Girl's existing product lines and themes. The brand has a rich history and a specific focus, often revolving around characters, dolls, and stories that celebrate empowering narratives. By aligning your idea with the values and mission of American Girl, you can form a clearer perspective on what might resonate with the brand and its audience. While direct submission of ideas may not be an option, there are still ways to engage with the American Girl community. Fans and enthusiasts often share their thoughts and suggestions through social media platforms or community forums. Participating in these discussions can allow you to connect with like-minded individuals and possibly inspire you further in your creative pursuits. For those who wish to know more about any specific guidelines or protocols, it may be beneficial to explore the official American Girl website for current updates regarding product development or community engagement opportunities. The website may also have sections dedicated to customer feedback or insights, which could provide a platform for sharing ideas and suggestions indirectly.
Christian Allen is the editor / author responsible for this content.
Answered Jul 4, 2025

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