The Business of Fashion, often known as BoF, was founded in 2013 by Imran Amed, who had previously worked in the fashion industry and honed his expertise in media and technology. The platform began as a simple blog, aimed at providing valuable insights and analysis on the fashion industry. Amed’s vision was to create a space that could bridge the gap between fashion professionals and enthusiasts, offering in-depth commentary on trends, business strategies, and market dynamics.
As it grew, The Business of Fashion evolved into a significant media platform that encompasses various aspects of the fashion industry, including retail, marketing, and digital innovation. By investing in high-quality journalism, BoF attracted a loyal audience of industry leaders, designers, and influencers, establishing itself as an authoritative source of information.
In addition to editorial content, The Business of Fashion expanded its offerings to include educational programs, events, and strategic consultancy services. This diversification allowed the platform to deepen its engagement with the global fashion community. In recognition of its impact, The Business of Fashion has won numerous awards for its journalism and has been lauded for its thoughtful coverage of complex industry issues.
Today, The Business of Fashion continues to shape discussions around fashion business practices, sustainability, and the ever-evolving landscape of the industry. Readers interested in the latest developments and historical context can often find a wealth of information on the current web page, which serves as a hub for industry news and insights.

Answered Sep 19, 2025