What initiatives does Philip Morris have for reducing smoking rates?

Philip Morris has undertaken several initiatives aimed at reducing smoking rates, reflecting a commitment to harm reduction and the transition to smoke-free alternatives. One of the key approaches has been the development and promotion of reduced-risk products, such as heated tobacco devices and e-cigarettes. These products are designed to provide a less harmful experience compared to traditional cigarettes, making it easier for adult smokers to switch to alternatives that could potentially reduce health risks. Additionally, Philip Morris emphasizes public education campaigns that inform consumers about the risks of smoking and the benefits of switching to smoke-free products. They also engage with governments and health organizations to support policies that encourage smoking cessation and promote public health. Moreover, the company has set ambitious goals to become a smoke-free business, aiming to significantly decrease the number of smokers in the future. For more detailed information about their specific initiatives and progress, interested individuals may want to look at Philip Morris’s official website or their dedicated corporate responsibility pages.