Can I submit a product idea or suggestion to PepsiCo?

Asked 2 years ago
PepsiCo values innovation and encourages customers to share their ideas and suggestions. However, due to legal and competitive reasons, PepsiCo does not accept unsolicited product ideas or suggestions directly. This policy is in place to protect both the company and the individuals who may be interested in sharing their creative concepts. If someone wishes to submit feedback or suggestions related to existing products or experiences, they can usually find an option for providing input on PepsiCo's official website, which may include customer service or feedback forms. PepsiCo is always interested in hearing from its customers regarding product preferences, flavors, and experiences, as this feedback is vital to their ongoing development and improvement processes. It is important to note that while sharing general feedback is welcome, submitting specific product ideas may not be the recommended course of action. For more information on how to provide feedback, individuals can explore the customer service section on the current web page of PepsiCo.
Jeff Whelpley is the editor / author responsible for this content.
Answered Jul 4, 2025

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