What are the guidelines for conducting business under a fictitious name?

The New Jersey Secretary of State has established specific guidelines for conducting business under a fictitious name, also known as a trade name or "doing business as" (DBA) name. These guidelines are crucial for businesses that wish to operate under a name different from their legal business name. Firstly, it is essential to ensure that the chosen fictitious name is unique and not already in use by another business in New Jersey. To achieve this, business owners can conduct a name search through the New Jersey Secretary of State’s online database. Once a suitable name is identified, the next step is to file a Certificate of Assumed Name with the proper authority. This can be done through the County Clerk's office where the business is located. Filing is typically required for sole proprietorships and partnerships, while corporations and limited liability companies (LLCs) may not need to file unless they are using a different name. The associated fee for filing varies by county, and it is wise to check with the local office for specific details. Additionally, businesses must comply with any local regulations, which may include obtaining permits or licenses based on their location and industry. It is advisable to review the current web page of the New Jersey Secretary of State for the most accurate and up-to-date information regarding fictitious name registration, including the specific forms and filing requirements that may apply.