What is the history of Lorillard, Inc. as a company?

Lorillard, Inc. has a rich history dating back to its founding in 1760, making it one of the oldest tobacco companies in the United States. The company was established by Pierre Lorillard, a French immigrant, who began by selling tobacco products in New York City. Initially, the business focused on fine tobacco products and gradually expanded its offerings to include cigarettes. In the early years of the twentieth century, Lorillard became well known for its brands, especially with the introduction of its popular Newport brand in 1957. Newport quickly gained traction, especially in the menthol cigarette market, and became one of the company's flagship products. Throughout the decades, Lorillard has been involved in various strategic decisions and innovations, including adapting its marketing strategies to changing consumer preferences and regulatory environments. The company entered the cigar market in the 1990s and expanded its product line by launching additional brands to cater to different demographics. In 2015, Lorillard, Inc. underwent a significant merger with Reynolds American Inc., which was later acquired by British American Tobacco in 2017. Following the merger, Lorillard's brands were integrated into the Reynolds American Inc. portfolio. This move allowed the company to expand its global reach while continuing to cater to its loyal customers. Today, Lorillard is known for its commitment to quality and innovation in the tobacco industry. Although it no longer operates as a standalone entity, its rich history and established brands continue to have a lasting impact on the market. For those seeking further details on the current status of Lorillard's brands or specific product information, the official website of Lorillard may provide additional resources and contact information.