Does Limited Brands, Inc. have a loyalty program?

Asked 2 years ago
Limited Brands, Inc., known for its popular brands such as Victoria's Secret and Bath & Body Works, has implemented loyalty programs to enhance customer engagement and reward repeat purchases. For instance, Bath & Body Works offers a rewards program known as the "My Bath & Body Works" program. This program allows customers to earn points for every dollar spent, which can then be redeemed for discounts and special rewards. In addition to earning points, members of the loyalty program often receive exclusive offers, birthday gifts, and notifications about upcoming sales or new product launches. Similarly, Victoria's Secret has a rewards program which has also evolved over time to provide customers with added benefits and incentives to shop more frequently. These loyalty programs are designed to create a more personalized shopping experience, rewarding customers for their loyalty and providing value beyond regular transactions. Customers can easily sign up for these programs through the respective brand's website or mobile application. It is advisable to check the current websites of the brands under Limited Brands, Inc. to find more specific details on the loyalty programs, including any changes or promotions that may be available at any given time. These pages typically provide clear instructions on how to enroll and take advantage of the benefits, ensuring customers have the best experience possible.
Adam Goldkamp is the editor / author responsible for this content.
Answered Aug 13, 2025

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