What is Keller Williams' referral process for agents?

Asked 4 months ago
Keller Williams has a structured referral process designed to facilitate efficient connections between agents and clients and to enhance collaborative opportunities within its vast network. When a Keller Williams agent wishes to refer a client to another agent, they typically begin by logging into the Keller Williams referral platform. This platform allows agents to search for and connect with agents in different markets. Once an agent identifies a suitable counterpart for their referral, they initiate the referral agreement, which outlines the terms of the relationship, including the commission split. This agreement is essential to ensure that both parties understand their responsibilities and the financial arrangements. After the referral is accepted, the agent remains involved throughout the transaction process. It is encouraged for the referring agent to check in on the client and maintain communication with the receiving agent to ensure a smooth transaction. Overall, Keller Williams emphasizes collaboration and community among its agents, making the referral process an essential aspect of its business model. For more detailed information about the specific steps or to find resources, agents may wish to explore the official Keller Williams website.
Jeff Whelpley is the editor / author responsible for this content.
Answered Jul 23, 2025

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