What integrations are available with Google Analytics?

Google Analytics offers a variety of integrations that enhance its functionality and help users gain deeper insights into their data. One of the primary integrations is with Google Ads, which allows users to link their accounts to measure the performance of advertising campaigns, track conversions, and optimize marketing strategies. Additionally, Google Analytics can be integrated with Google Tag Manager, enabling users to manage tracking codes more effectively without having to modify site code directly. Users can also connect Google Analytics with other Google products, such as Google Search Console. This integration provides insights into how a website performs in search engine results, helping users understand traffic sources and optimize their site for better visibility. Furthermore, users can leverage various third-party tools and platforms through the Google Analytics API, which enables data export and integration into custom applications or dashboards, thereby allowing more advanced analysis. Another notable integration is with e-commerce platforms, where Google Analytics can provide performance data specific to online sales, user behavior, and product performance. This is invaluable for businesses looking to enhance their e-commerce operations. While there are numerous integrations available, it is advisable for users to explore the Google Analytics documentation and resources on their official website for the most current and detailed information on available integrations.