What is General Mills' history?

General Mills has a rich history that dates back to the late nineteenth century. The company was founded in 1866 in Minneapolis, Minnesota, when it began as a small flour mill named Minnehaha Mill. The rise of the company can be largely attributed to the introduction of the Gold Medal flour brand in 1880, which quickly became synonymous with high-quality baking flour. The early success of this brand set the foundation for General Mills’ future growth. In 1928, General Mills was officially incorporated, evolving its operations beyond flour milling into a diverse range of food products by acquiring several companies and brands. This expansion paved the way for the introduction of iconic products such as Wheaties, which was launched in 1924 and became known as the "breakfast of champions." Over the years, General Mills has continued to innovate and expand by diversifying its product offerings to include various categories such as cereals, snacks, and frozen foods. The latter half of the twentieth century saw General Mills acquiring many well-known brands, including Pillsbury in 2001. This brought in a host of products that are now household staples, like refrigerated dough and baked goods. The company focused on adapting to changing consumer preferences, creating products that cater to evolving dietary habits and lifestyles. In addition to its extensive product portfolio, General Mills has made significant strides in sustainability and social responsibility initiatives, emphasizing their commitment to environmental stewardship and community support. Today, General Mills continues to be a leading player in the food industry, celebrated not just for its products but also for its efforts in promoting healthier lifestyles and sustainable practices. For further exploration of General Mills’ history, one may refer to their official website for more detailed information.