How does Fast Company choose its features?

Asked 3 months ago
Fast Company has a reputation for carefully curating its features to align with its mission of spotlighting innovative ideas, personalities, and trends that shape the modern business landscape. The selection process typically involves a combination of editorial judgment, current events, and reader interest, all aimed at showcasing the intersection of business, technology, and design. The editorial team at Fast Company is known for its forward-thinking approach. They closely monitor developments across various industries, keeping an eye out for emerging trends that resonate with their audience. This involves extensive research and analysis, as the team seeks out stories that not only interest readers but also inspire and provoke thought. Fast Company places a strong emphasis on originality and relevance in its features. The stories selected often highlight thought leaders, entrepreneurs, and innovations that challenge conventional wisdom or introduce new paradigms in their respective fields. The team also values stories that emphasize social impact, sustainability, and creativity, aligning with their audience's values and interests. In addition to editorial insights, reader feedback plays a crucial role in shaping feature choices. By understanding the preferences and engagement levels of their readership, Fast Company can adapt and refine its content strategy to ensure it remains relevant and engaging. If you are interested in more specific details about Fast Company's feature selection process or want to explore recent stories, I recommend visiting their current web page for the most comprehensive and up-to-date information.
Jeff Whelpley is the editor / author responsible for this content.
Answered Sep 5, 2025

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