How does Entercom evaluate the performance of its on-air talent?

Entercom evaluates the performance of its on-air talent through a combination of listener feedback, ratings metrics, and ongoing performance assessments. Listener feedback is crucial, as it provides direct insights into how the audience perceives the personality and style of the on-air talent. This feedback can come from various sources, including social media interactions, listener surveys, and focus groups. Ratings metrics, such as those provided by Nielsen, play an important role in assessing performance. These metrics help Entercom gauge audience engagement, including how many listeners tune in during specific time slots and how long they listen. Strong ratings can indicate that an on-air talent is resonating well with listeners, while lower ratings may prompt a reassessment of the approach or style. Additionally, Entercom often conducts regular performance reviews that involve self-assessment and manager evaluations. These reviews may focus on various aspects, including content creativity, audience connection, and the ability to collaborate with the broader team. By utilizing these methods, Entercom strives to ensure that its on-air talent not only engages listeners effectively but also aligns with the company's objectives and standards. For more detailed information regarding Entercom's practices and philosophies, one can visit their official website, where additional resources may be available.