How does Clicksor prevent fraudulent clicks on ads?

Asked 2 years ago
Clicksor employs a variety of strategies and technologies to minimize fraudulent clicks on advertisements within its network. One of the primary measures is the use of advanced tracking and analytics tools that monitor user behavior in real time. By analyzing patterns related to click activity, Clicksor can identify suspicious behaviors that may indicate fraud, such as repetitive clicking from the same IP address or anomalously high click-through rates that deviate from typical patterns. Additionally, Clicksor implements a robust filtering system that evaluates traffic sources before they are allowed to interact with the ads. This may involve blocking certain IP ranges or domains that have shown a history of fraudulent activity. Clicksor also encourages advertisers to set specific campaign parameters, such as restricting their ads to particular geographic locations or user demographics, which can help in filtering out fraudulent traffic. Moreover, Clicksor continually updates its algorithms to adapt to new tactics employed by fraudsters. Utilizing machine learning techniques, the platform can improve its detection capabilities over time, allowing it to better distinguish between genuine clicks and fraudulent ones. To ensure transparency, Clicksor provides detailed reporting tools for both advertisers and publishers, which can help them identify any discrepancies in performance metrics that may suggest fraudulent activity. Those interested in learning more about Clicksor’s specific practices and technologies should refer to the relevant sections of their website, which often provides up-to-date information on their anti-fraud measures.
Jeff Whelpley is the editor / author responsible for this content.
Answered Sep 18, 2025

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