What is Burberry's policy on counterfeit products?

Asked 4 months ago
Burberry takes the issue of counterfeit products very seriously, as it can significantly affect the brand's reputation and its customers' trust. Counterfeiting not only undermines the quality and craftsmanship that Burberry is known for but also poses risks to consumers who may unknowingly purchase inferior items. To combat counterfeiting, Burberry employs a variety of measures which include monitoring the market for fake products, taking legal action against counterfeiters, and working with law enforcement agencies to enforce intellectual property rights. Additionally, Burberry provides valuable information to consumers on how to identify authentic products, including descriptions of logos, stitching, and overall craftsmanship. They encourage customers to purchase items only from authorized retailers or directly through Burberry's website, ensuring that they receive genuine products. If someone suspects they may have encountered counterfeit items, finding more information about authenticating products on Burberry’s official website can be helpful. This way, customers can protect themselves from fraud and support the integrity of the Burberry brand.
Jeff Whelpley is the editor / author responsible for this content.
Answered Aug 11, 2025

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