What is the difference between white gold and platinum?

Asked 2 years ago
White gold and platinum are both popular choices for fine jewelry, but they have some distinct differences that may influence a buyer's decision. White gold is an alloy predominantly composed of yellow gold mixed with other metals, such as palladium, nickel, or silver, to achieve its white appearance. The addition of these metals enhances durability and contributes to the overall strength of the piece. However, white gold is often plated with rhodium to give it a bright, shiny finish. Over time, this rhodium plating can wear off, necessitating reapplication to maintain its appearance. Additionally, some individuals may experience allergic reactions to the nickel in white gold, which is a common concern. On the other hand, platinum is a naturally white and lustrous metal that is denser and heavier than gold. It is hypoallergenic, making it an excellent option for those with sensitive skin. Platinum is also more resistant to wear and tarnish compared to white gold. Unlike white gold, platinum jewelry does not require frequent replating, as its color remains consistent over time. Ultimately, the choice between white gold and platinum depends on personal preferences regarding appearance, durability, and hypoallergenic properties. Both options can create beautiful, lasting pieces of jewelry.
Jeff Whelpley is the editor / author responsible for this content.
Answered Sep 25, 2025

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